Cx Quality Measurement
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Delivering exceptional customer experiences (Cx) is job one in today’s competitive landscape.  Retaining a customer—any customer—hangs in the balance of whether the customer experience you offer earns their trust, time or loyalty.  Yet most companies lack the ability to measure the overall quality of their customer experiences, much less have an effective approach to continually improve them.  The purpose of this white paper is to explore Customer Experience Quality, what tools and data are necessary to measure it, and how to use this knowledge to continually improve Customer Experience Quality to both retain and grow your customer base, boost profits across the enterprise, and achieve a sustainable competitive advantage.