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DBMT SurveyManagerTM
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DBMT SurveyManager is a critical Knowledge Management and Workflow tool for Marketers to efficiently develop customer questions and surveys, ensuring that data collection standards are enforced, approved questions are reused, and new surveys go through proper channels before they are published. DBMT SurveyManager™ pays for itself by:

Automating workflow of survey creation
Ensuring consistency of question and answer sets across channels and
    across brands over time

Requiring questions and surveys go through proper channels before
    they can be published
Ensuring customer data is optimized for Analytics

DBMT SurveyManager Log On ImageAdvanced security and user privilege management allows multiple stakeholders and their agencies to work within the same brand while preserving vendor exclusivity.






DBMT SurveyManager provides the following:

Question / Answer Library, a knowledgebase incorporating a company’s
    existing questionnaires and customer queries across all channels.
Collaborative Questionnaire Creation tool that meets the needs of diverse
    marketing teams and leverages a company’s existing knowledgebase.
Workflow Functionality to ensure a structured and accelerated process for
    bringing a survey from design to production, including attainment of all
    organizational and legal approvals.
Enterprise Scalability that allows the tool to be applied to one marketing
    team or the entire marketing organization.

DBMT SurveyManager Home PageAdvanced organizing tools enable easy survey project management, monitoring, and tracking.

The Home page is divided into three sections:
Action Items, items that the user needs to
    act on now
Under Development, items the user is
    working on
Pending, tracking where items are in
    the workflow process

In essence, DBMT SurveyManager is the first and only product designed to help Marketers optimize customer data collection across brands and across channels.

DBMT SurveyManager consists of 5 modules:

System Administration Module
Survey Authoring / Construction Module
Question Authoring Module
Question Classes and Attribute Maintenance Module
Approval Workflow and Tracking

DBMT SurveyManager™ lowers costs associated with data collection, including survey development and data hygiene, and increases the analytic value of customer profiles, which improves analytic insights across the company and gives marketers more accurate actionable information. Also, DBMT SurveyManager™ is a critical solution for efficiently developing questions and surveys, ensuring that data collection standards are enforced, that approved questions are reused across the enterprise, and that new surveys go through proper channels before they are published.

Call 212 717-6000 x202 for pricing and additional information.
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Customer Testimonial

"On a strategic level, DBMT SurveyManager™ will lower costs associated with data collection, including survey development and data hygiene, and increase the analytic value of customer profiles, which will improve analytic insights across the company and give marketers more accurate actionable information. On an organizational level, DBMT SurveyManager™ is a critical solution for efficiently developing questions and surveys, ensuring that data collection standards are enforced, that approved questions are reused across the enterprise, and that new surveys go through proper channels before they are allowed to be circulated content."

Consumer Database
Marketing Manager
AstraZeneca

 
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