DBMT customer database experts can help prepare you to make
the transition to SaaS solutions
businesses are exploring a variety of options in managing
the technology and process behind their Multi-Channel
Marketing programs. In addition to the traditional
Marketing Service Provider approach, Multi-channel marketing
groups are exploring software as a service (SaaS) solutions,
often in collaboration with their IT counterparts. The
change from the traditional MSP model stems from greater
sensitivity to budgets, the need to better optimize labor
spend, and the business priority for corporate technical
resources and commercial operations groups to take more of a
leadership role in Multi-Channel Marketing infrastructure
and services to drive down cost and increase capability
through integration and economies of scale.
If your company is
considering a similar transformation, ensuring success
requires the following preparatory steps:
Establishing the process and governance between the
technology and marketing teams.
Constructing a staffing plan and operating model for
marketing operations to ensure all essential functions are
covered. This is especially important when
implementing a SaaS solution, which by design leaves
operations management to the customer.
Defining the solution configuration to meet business
requirements and make best use of the solution.
Marketers look to DB Marketing Technologies to optimize
their vendors, provide strategic guidance and ensure
successful implementations and transitions. DBMT’s
audit services help companies evaluate their Multi-Channel
Marketing Solution Providers, including MSPs and SaaS
providers, to maximize capabilities, minimize costs, improve
delivery quality and reduce error. By performing a
DBMT customer database audit, our clients receive complete
transparency into the quality of their Multi-Channel
Marketing Solution, enabling correction of issues,
transitioning to another vendor, or moving the customer
database internally into the IT/Commercial Operations
The experts at DB Marketing Technologies will help you
succeed—making your transition smoother, faster and less
expensive. We make Customer Relationship Management work.
Call 212-717-6000 or email
firstname.lastname@example.org to find out more.