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SaaS is Changing Customer Database Management

See how DBMT customer database experts can help prepare you to make the transition to SaaS solutions

Customer facing businesses are exploring a variety of options in managing the technology and process behind their Multi-Channel Marketing programs.  In addition to the traditional Marketing Service Provider approach, Multi-channel marketing groups are exploring software as a service (SaaS) solutions, often in collaboration with their IT counterparts.  The change from the traditional MSP model stems from greater sensitivity to budgets, the need to better optimize labor spend, and the business priority for corporate technical resources and commercial operations groups to take more of a leadership role in Multi-Channel Marketing infrastructure and services to drive down cost and increase capability through integration and economies of scale.

If your company is considering a similar transformation, ensuring success requires the following preparatory steps:

Establishing the process and governance between the technology and marketing teams.

Constructing a staffing plan and operating model for marketing operations to ensure all essential functions are covered.  This is especially important when implementing a SaaS solution, which by design leaves operations management to the customer.

Defining the solution configuration to meet business requirements and make best use of the solution.

Multi-Channel Marketers look to DB Marketing Technologies to optimize their vendors, provide strategic guidance and ensure successful implementations and transitions.  DBMT’s audit services help companies evaluate their Multi-Channel Marketing Solution Providers, including MSPs and SaaS providers, to maximize capabilities, minimize costs, improve delivery quality and reduce error.  By performing a DBMT customer database audit, our clients receive complete transparency into the quality of their Multi-Channel Marketing Solution, enabling correction of issues, transitioning to another vendor, or moving the customer database internally into the IT/Commercial Operations purview.

The experts at DB Marketing Technologies will help you succeed—making your transition smoother, faster and less expensive.  We make Customer Relationship Management work.

Call 212-717-6000 or email info@dbmt.com to find out more.

 

SaaS Success in Customer DB Management 

 

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"DB Marketing Technologies has enabled us to answer the important questions. The combination of the intelligence of their consultants, clear analytic approach, and ability to both document and execute on their findings has enabled us to make many important marketing decisions.

DBMT’s expertise in using data to both improve marketing performance and calculate dollar return for marketing spend has been invaluable to my team.

By working together with our ad agency and all vendor/partners involved in the promotional effort, DBMT is able to better align the total promotional effort, ensuring that there is no project overlap, serving to lower our overall spend and increase the return on investment."

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