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Marketing Database Migration In-house

Other than the secret recipe for Coca-Cola, nothing is more valuable and requires greater protection than customer data. And yet many companies have allowed this precious goldmine to be stored and managed outside their corporate protective walls. Why? Some sales and marketing professionals are not sure their IT teams have the expertise to design and host marketing databases, others question IT’s bandwidth to handle one more project, and still others question how responsive any group can be when it does not report directly to them. But consider this: Effective management of the design, development and ongoing operation of marketing databases requires an integrated skill set of business and marketing strategy, database management technology, analytics and data operations. External marketing database vendors do not have all of these skills, either. Their primary objective is to get the database up and running as quickly as possible. So they tend to make decisions on the fly that are not in the company’s best interest, but they are expedient - and costly.

IT, on the other hand, is plugged into the company with leverageable overhead. It could be a cost-effective and optimal choice to design, develop, and manage the marketing database – with right partner.  DB Marketing Technologies has a proven methodology for designing and building marketing databases that meet marketing’s business requirements in their approved timeframe. Our staff of consultants can work with IT to support marketing strategy, database management technology, analytics and data operations. With DBMT as your trusted advisor, the  IT department can confidently take marketing databases in-house, knowing it can develop a rock-solid solution that it can maintain and will protect critical customer data inside the corporate infrastructure, where it is safest.

With DBMT working with you, your team can create a marketing database that is both flexible and extensible, able to grow and adapt to the marketing department’s changing needs right from the start.

DB Marketing Technologies Marketing Database Management Services enable IT to deliver on what a company needs most from a marketing database — information accuracy, system reliability, and demonstrable ongoing value. 

Call DB Marketing Technologies for your free consultation: 212 717 6000 x202

 

 

 

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Customer Testimonial

"Clearly, this was one of the most comprehensive and well-articulated evaluations of the Nexium database infrastructure that AZ has received. In addition, DBMT’s evaluation led to critical cost savings for the year.

Clarity of approach, technical expertise, thoroughness of communications, and affable personnel made interaction easy. DBMT also has a clear understanding of the importance of listening to the client and helping to identify client needs and issues. 

Unlike the approach all too often pushed by consultants to force fit a ‘canned’ model or provide a ‘pie-in-the-sky’ plan without validating the ability of implementation, DBMT recommendations were provided with a realistic sense of where the business is to-date and what is truly feasible for the future." 

Senior Promotions Manager
GI Products

AstraZeneca

 
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