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KOLocator(SM):  Key Opinion Leader Identification, Mapping, Segmentation, and Implementation

Given the fragmented state of media and the rise in social networking, a mass push approach to marketing may not be as effective as targeted, time-sensitive messages from trusted sources. In fact, high-profile praise from a respected industry thought leader will trump a multi-million-dollar advertising campaign. That means to succeed in today's social networking-dominated marketplace, it is critical for corporations to pass the bullhorns from their sales reps to those individuals your customers trust. But first, you have to find them, win them over, and make sure you are always in compliance with the ever restricting regulatory guidelines.

To this end, CRM guru and DB Marketing Technologies managing director David Bernard has developed a new methodology  called KOLocator(SM). With KOLocator(SM), companies can:

Define KOL Goals
Determine Influencer Requirements
Identify Appropriate KOL's
Map and Measure KOL Influence
Segment and Target KOL's by Requirement/
    Opportunity Values
Calculate ROI, Incremental Increase in Brand Awareness and
    Surge in
Product Sales

Further, DB Marketing Technologies understands that some industries, like the pharmaceutical market, have a very specific interest in KOL development and management - as well as specific regulatory restrictions such as fee caps for physicians, which have a direct impact on KOL participation. And that is why DBMT targeting and segmentation always includes market-specific measures that highlight not only the best candidates, but also how accessible they are.

For more information on Physician Relationship Management, click here.


Key Opinion Leader

 

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"DB Marketing Technologies took our DTC [Direct-to-Consumer] CRM effort from its infancy to a senior management supported initiative. By aligning our vendors, DBMT immediately reduced our costs. And by delving into our data collection efforts, they enabled us to generate reports never before available. Their work enabled us to quickly prove the value of DTC marketing. As a result, we were able to initiate a full-scale CRM project across multiple product lines."

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