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Email Campaign Analytics:
Email Performance Score Card
DBMT will take all your email campaign reports and deliver economical, streamlined analytic findings that tell you which emails are improving customer behavior over time 

Many Digital Marketers are not getting the most out of their email campaigns, and it has become an exercise in frustration.  To be sure, Marketers get plenty of reports from their campaign tools. But the flood of basic metrics (opens/click-throughs) in these reports has done little to to help drive compelling decisions, so they’re practically useless.  After all the time and dollars spent on “campaign reporting,” Marketers are continuously left with a bunch of inscrutable charts and a constant sense of uncertainty. 

What Marketers really need to know is which e-mail executions are improving customer behavior over time.

At DBMT, we work with clients to help them optimize their use of CRM.  Our reporting approach clarifies and illuminates the impact of email executions on customer behavior.

Email Performance Score Card Approach

We take our clients’ pile of reports and offer an economical, streamlined solution that transforms typical email reporting into actionable insights. The result is a solution that takes your existing reports—typically a package of 15 reports—and creates consolidated reporting with actionable insights based on longitudinal behavior.

We call this our Email Performance Score Card. The DBMT Email Performance Score Card Deliverable includes:

  • An evaluation that maps the individual segments of the email program across nine insight layers of email effectiveness.
  • Graphs and Charts that illustrate these layers based on transformations.
  • A set of observations that interpret the scores and insights - highlighting particular areas of interest.
  • A set of recommendations based on DBMT analysis.

Call DB Marketing Technologies today to schedule your free Email Campaign Analytics consultation:
(212) 717-6000

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"DB Marketing Technologies has enabled us to answer the important questions. The combination of the intelligence of their consultants, clear analytic approach, and ability to both document and execute on their findings has enabled us to make many important marketing decisions.

DBMT’s expertise in using data to both improve marketing performance and calculate dollar return for marketing spend has been invaluable to my team.

By working together with our ad agency and all vendor/partners involved in the promotional effort, DBMT is able to better align the total promotional effort, ensuring that there is no project overlap, serving to lower our overall spend and increase the return on investment."

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Roche Laboratories

 
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