Email Campaign Analytics:
Email Performance Score Card
will take all your email campaign reports and deliver
economical, streamlined analytic findings that tell you which
emails are improving customer behavior over time
Many Digital Marketers are not getting the most out of
their email campaigns, and it has become an exercise in
frustration. To be sure, Marketers get plenty of reports
from their campaign tools. But the flood of basic metrics
(opens/click-throughs) in these reports has done little to to
help drive compelling decisions, so they’re practically
useless. After all the time and dollars spent on
“campaign reporting,” Marketers are continuously left with a
bunch of inscrutable charts and a constant sense of
What Marketers really need to know is which e-mail
executions are improving customer behavior over time.
At DBMT, we work with clients to help them optimize their
use of CRM. Our reporting approach clarifies and
illuminates the impact of email executions on customer
We take our clients’ pile of reports and offer an
economical, streamlined solution that transforms typical email
reporting into actionable insights. The result is a solution
that takes your existing reports—typically a package of 15
reports—and creates consolidated reporting with actionable
insights based on longitudinal behavior.
We call this our Email Performance Score Card.
The DBMT Email Performance Score Card Deliverable
- An evaluation that maps the individual segments of
the email program across nine insight layers of email
- Graphs and Charts that illustrate these layers
based on transformations.
- A set of observations that interpret the scores
and insights - highlighting particular areas of
- A set of recommendations based on DBMT analysis.
Call DB Marketing
Technologies today to schedule your free Email Campaign