DBMT Mentoring Program: a marketing database and analytics training program customized to suit your organization's needs

Marketers know that they need data to do their jobs well, but not everyone has the knowledge and expertise about marketing databases, reporting and analytics, to ensure that their departments get the accurate information they need presented in a useful and easy to understand format. They need training.

DB Marketing Technologies Mentoring Program gives marketers, brand managers, and market researchers the training they need to manage the database and analytics components of their jobs so that they can get exactly what they want from the marketing database, when they want it, presented how they want it.

DB Marketing Technologies offers a customized training curriculum for beginning marketing database managers as well as courses for experienced brand managers looking to expand their database and marketing analytics skills to better manage customer and performance data. Whether its training clients to use their company's database and marketing analytics tools or just tutoring managers on the functionality of tools so that they can be more precise and exact with their data and reporting requests, DB Marketing Technologies is your resource to get you and your staff up to speed.

DB Marketing Technologies curriculum includes classes on:

An Introduction to the Marketing Database
Advanced Marketing Database Management
Marketing Reporting and Analytics 101
Marketing Reporting and Analytics Management
Retention and Adherence Measurement
Customer Segmentation and Valuation
How to Create an Analytic Plan
Reporting and Dashboard Design
Corporate Tool Adoption - training your staff on the new tool

In addition, DBMT will test students, scoring their skills and desire to use that next piece of technology so that you can be sure that the people you send to be trained, get the education they need and that you get an evaluation of their abilities post-training.

Your time is valuable. Call DBMT at 212 717 6000 x6165 to save time and get your staff up to speed, or email us at info@dbmt.com for more information about our program and classes.

"DB Marketing Technologies has enabled us to answer the important questions. The combination of the intelligence of their consultants, clear analytic approach, and ability to both document and execute on their findings has enabled us to make many important marketing decisions.

DBMT’s expertise in using data to both improve marketing performance and calculate dollar return for marketing spend has been invaluable to my team.

By working together with our ad agency and all vendor/partners involved in the promotional effort, DBMT is able to better align the total promotional effort, ensuring that there is no project overlap, serving to lower our overall spend and increase the return on investment."

Brand Director
Roche Laboratories