Your entire CRM program is based on one simple belief: The information coming to you from your database is good, accurate and current. And it better be. Your entire marketing strategy and ability to execute on that strategy, while complying with regulatory requirements, hinges on your data being right. Everything you do is keyed off of your data ‑ what you offer, how you word the promotion, who gets it, how, and when. Everything.

Even more, if your industry is highly regulated, then you are legally obligated to make sure your data is spot on to ensure compliance with privacy and communications regulations. All that needs to happen is that one direct mail communication violates a consumer’s privacy preferences, and your company can be sued.

So how do you keep yourself and your company out of hot water and execute a great marketing plan?  

Audit your CRM Architecture regularly. More than ever, companies are procuring CRM Architecture Audits to evaluate how their data is collected, input, updated, reported and analyzed. Even more, these audits provide detailed recommendations for fixing architectural issues that threaten the validity, accuracy and value of data.

DB Marketing Technologies routinely saves its large corporate clients at least $500,000 a year in fees and unnecessary operating expenses. That’s real money that you can then reallocate to other parts of your marketing organization.

A CRM Architecture Audit by an independent and respected third party like DB Marketing Technologies (DBMT) shows that your company is working to ensure its customer practices are above reproach. At DBMT, we address every point of risk and opportunity in the CRM continuum. We not only identify if there are any breaches in the CRM architecture, but also make immediate fixes. Our CRM Architecture Audit delves into the following critical areas:

• Strategy & Business Planning
• Measurement Methods, Metrics & Analytics
• Marketing Practices
• Customer Touchpoint Integration, Dataflows and Data Operations Management
• Marketing Database Technology, Design and Content
• Reporting & Data Access
• Vendor Team

"Clearly, this was one of the most comprehensive and well-articulated evaluations of the Nexium database infrastructure that AZ has received. In addition, DBMT’s evaluation led to critical cost savings for the year.

Clarity of approach, technical expertise, thoroughness of communications, and affable personnel made interaction easy. DBMT also has a clear understanding of the importance of listening to the client and helping to identify client needs and issues. 

Unlike the approach all too often pushed by consultants to force fit a ‘canned’ model or provide a ‘pie-in-the-sky’ plan without validating the ability of implementation, DBMT recommendations were provided with a realistic sense of where the business is to-date and what is truly feasible for the future." 

Senior Promotions Manager
GI Products
AstraZeneca