AnalyticCRM® is DB Marketing Technologies' proven approach
programs deliver on their objectives —
behavior and improved customer insight.
enables companies to continually
increase the analytic value of
program effectiveness and return on investment.
A company’s obstacles to achieving these goals are often
and/or ineffective channel management, data collection and
Failure to address these issues results in
the erosion of data quality, which is directly tied to a
reduction in analytic value.
And when necessary insights are not available or
trustworthy, the ROI of
programs sharply declines. That is why companies need
AnalyticCRM®. It eliminates data decay, improves insights and
bolsters analytic value, boosting ROI.
AnalyticCRM® Eliminates Customer Data Issues
programs drive customer interaction, they are responsible for
pulling in the data that flows into a customer database and
ultimately relied upon as the basis for insights.
The chart below illustrates this process:
When there are
problems with insight quality, quantity or availability, blame
is usually directed at the IT infrastructure,
tools or the approach used to develop the insights.
most common steps organizations take to resolve problems with
customer data analysis usually fall into the following
Audit to determine anomalies in customer data and attempt to
apply fixes to increase analytic value.
Optimization and refinement of interfaces that feed data
into the database.
Development of ETL Logic to produce meaningful
summarizations of operational data for reporting.
Enhancements to the underlying database structure to
facilitate the ETL process.
Continued adjustment to existing reporting and/or
development of new reporting to attempt to circumvent underlying
But the real source of the problem is left
un-addressed – the design of marketing programs, business rules
and channel-based data collection.
Considerable time and money is spent fixing data
structure, reports, processes and technologies on the backend,
only to have the same problems reappear over and over again.
customer data issues at the information technology and insight
levels exclusively does not address the real problem in most
cases. Data issues must be addressed at the point of entry.
Technologies Eliminates Customer Data Issues
DB Marketing Technologies has helped many companies
identify and correct customer data issues with solutions that
work and that last.
DBMT’s approach consists of four offerings:
Customer Data Collection Enhancement
Program Measurement Enhancement
(automated collection enhancement solution)
four DBMT offerings add up to a proven method of
Optimization by eliminating customer data and program
measurement issues and maximizing the analytic value of customer
data. AnalyticCRM® is
the only way marketers can accurately track, measure and improve
the effectiveness of their programs.
lick here to download our Customer Profile Management