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Customer Analytics and Knowledge Management Specialists
Leading customer analytics firm

Find out if your database is filled with golden leads or costly errors

Promotes best practices in customer analytics

Contracted Staff
Training: Marketing
   Operations Boot Camp

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Database Audit 
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SaaS is Changing Customer Database Management

DBMT customer database experts can save you time and money making the transition to SaaS solutions

Customer facing businesses are exploring a variety of options in managing the technology and process behind their Multi-Channel Marketing programs.  In addition to the traditional Marketing Service Provider approach, Multi-channel marketing groups are exploring software as a service (SaaS) solutions, often in collaboration with their IT counterparts.  The change from the traditional MSP model stems from greater sensitivity to budgets, the need to better optimize labor spend, and the business priority for corporate technical resources and commercial operations groups to take more of a leadership role in Multi-Channel Marketing infrastructure and services to drive down cost and increase capability through integration and economies of scale.

If your company is considering a similar transformation, ensuring success requires the following preparatory steps:

Establishing the process and governance between the technology and marketing teams.

Constructing a staffing plan and operating model for marketing operations to ensure all essential functions are covered.  This is especially important when implementing a SaaS solution, which by design leaves operations management to the customer.

Defining the solution configuration to meet business requirements and make best use of the solution.

Multi-Channel Marketers look to DB Marketing Technologies to optimize their vendors, provide strategic guidance and ensure successful implementations and transitions.  DBMT’s audit services help companies evaluate their Multi-Channel Marketing Solution Providers, including MSPs and SaaS providers, to maximize capabilities, minimize costs, improve delivery quality and reduce error.  By performing a DBMT customer database audit, our clients receive complete transparency into the quality of their Multi-Channel Marketing Solution, enabling correction of issues, transitioning to another vendor, or moving the customer database internally into the IT/Commercial Operations purview.

The experts at DB Marketing Technologies will help you succeed—making your transition smoother, faster and less expensive.  We make Customer Relationship Management work.

Call 212-717-6000 or email info@dbmt.com to find out more.

David Bernard ImageNew DBMT® Customer Hub!

DBMT® Customer Hub connects customers to Marketing and Marketing to its resources

As a senior marketer, you have a daunting responsibility — increasing sales through customer engagement.  But success is not just about coming up with a great marketing message anymore. Now companies are competing by how well they deliver their brands’ messages to their customers across all the touchpoints—including web, email, social, mobile and direct mail—in a coordinated, reliable, consistent, and timely manner.  Companies must turn their Marketing departments into an integrated Customer Hub that connects customers to the company and connects the company to all its supporting stakeholders inside and out to ensure effective communication.

Click here to find out how!

If you would like to schedule a meeting by phone, call (212) 717-6000 x6225. Or, email: info@dbmt.com.

Contracting Staff for You

Staff up with DBMT Marketing Operations Professionals

DB Marketing Technologies helps clients fill in their teams by contracting DBMT employees who have the customer database, campaign management and marketing analytics skills and years of experience they need.

It's a plug-and-play solution to get your marketing team operating the way you want - best serving the organization and hitting your goals. All, without adding overhead to your company.

DBMT customers can supplement their staff with
DBMT professionals, including:

Marketing d
atabase managers
Campaign managers

Marketing analytics managers
operations managers

Finding great employees is hard, but contracting great staff is easy with DB Marketing Technologies, thanks to our superior talent vetting and training.

Click here to find out more.

customer analytics and business insights consultantsWho we are:
DB Marketing Technologies is a business insights management consulting firm specializing in customer analytics, data collection, database design and database optimization. DB Marketing Technologies works closely with marketers, brand managers, market researchers and other senior executives to improve customer insights through better analytics and data collection. DBMT helps companies achieve their goals by delivering both issue-specific and enterprise solutions.
customer analytics and knowledge management across industriesMarkets we serve:
Financial Services (Banking, Brokerage, and Insurance)
Pharmaceutical & Life Sciences
Real Estate


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