businesses are exploring a variety of options in managing
the technology and process behind their Multi-Channel
Marketing programs. In addition to the traditional
Marketing Service Provider approach, Multi-channel marketing
groups are exploring software as a service (SaaS) solutions,
often in collaboration with their IT counterparts. The
change from the traditional MSP model stems from greater
sensitivity to budgets, the need to better optimize labor
spend, and the business priority for corporate technical
resources and commercial operations groups to take more of a
leadership role in Multi-Channel Marketing infrastructure
and services to drive down cost and increase capability
through integration and economies of scale.
If your company is
considering a similar transformation, ensuring success
requires the following preparatory steps:
Establishing the process and governance between the
technology and marketing teams.
Constructing a staffing plan and operating model for
marketing operations to ensure all essential functions are
covered. This is especially important when
implementing a SaaS solution, which by design leaves
operations management to the customer.
Defining the solution configuration to meet business
requirements and make best use of the solution.
Marketers look to DB Marketing Technologies to optimize
their vendors, provide strategic guidance and ensure
successful implementations and transitions. DBMT’s
audit services help companies evaluate their Multi-Channel
Marketing Solution Providers, including MSPs and SaaS
providers, to maximize capabilities, minimize costs, improve
delivery quality and reduce error. By performing a
DBMT customer database audit, our clients receive complete
transparency into the quality of their Multi-Channel
Marketing Solution, enabling correction of issues,
transitioning to another vendor, or moving the customer
database internally into the IT/Commercial Operations
The experts at DB Marketing Technologies will help you
succeed—making your transition smoother, faster and less
expensive. We make Customer Relationship Management work.
Call 212-717-6000 or email
firstname.lastname@example.org to find out more.
Customer Hub connects customers to Marketing and Marketing
to its resources
a senior marketer, you have a daunting responsibility —
increasing sales through customer engagement.
But success is not just about coming up with a great
marketing message anymore. Now companies are competing by how
well they deliver their brands’ messages to their customers
across all the touchpoints—including web, email, social,
mobile and direct mail—in a coordinated, reliable, consistent,
and timely manner.
must turn their Marketing departments into an integrated
Customer Hub that connects customers to the company and
connects the company to all its supporting stakeholders
inside and out to ensure effective communication.
Click here to find out
If you would like to schedule a
meeting by phone, call (212) 717-6000 x6225. Or, email:
Staff for You
Staff up with DBMT Marketing
Marketing Technologies helps clients fill in their teams
by contracting DBMT employees who have the customer
database, campaign management and marketing analytics skills and years of
experience they need.
It's a plug-and-play solution to get
your marketing team operating the way you want - best
serving the organization and hitting your goals. All, without
adding overhead to your company.
customers can supplement their staff withDBMT professionals, including:
Finding great employees is hard, but
contracting great staff is easy with DB Marketing
Technologies, thanks to our superior talent vetting and
Click here to find out more.
Technologies is a business insights management consulting
firm specializing in customer analytics, data collection,
database design and database optimization. DB Marketing
Technologies works closely with marketers, brand managers,
market researchers and other senior executives to improve
customer insights through better analytics and data
collection. DBMT helps companies achieve their goals
by delivering both issue-specific and enterprise solutions.
Financial Services (Banking, Brokerage, and Insurance)
Pharmaceutical & Life Sciences